Fox News viewers boycott Keurig after it pulls ads from “Hannity” (Salon)

Fox News viewers boycott Keurig after it pulls ads from “Hannity”

Sean Hannity

Sean Hannity (Credit: Getty/Nicholas Kamm)

Keurig could not have anticipated the firestorm it created Saturday when it instructed Fox News to pull its ads from airing on Sean Hannity’s program. The coffeemaker company informed Media Matters president Angelo Carusone that it made the move following Hannity’s defense of U.S. Senate candidate Roy Moore, who was accused last week of improper sexual conduct with a 14-year-old girl when he was 32.

Keurig joined a list of big-name brands that have taken their ads off Hannity’s show in 2017.

The Fox News host was not too pleased Saturday, to say the least, which became readily apparent when he started to indiscriminately retweet accounts that were tagging Keurig in its tweets.

The feud between Hannity and Keurig extended into the morning, when Fox News viewers began expressing their outrage by sharing videos of them destroying their coffeemakers.

The bizarre campaign only drew ridicule from the rest of Twitter, who couldn’t believe that people would become so angry over a pulled media campaign.


via Salon

November 12, 2017 at 02:59PM

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