Hispanic and African American News Media Fact Sheet (Pew Research Center)

Hispanic and African American News Media Fact Sheet

http://pewrsr.ch/2ukJwGI

MORE FACT SHEETS: STATE OF THE NEWS MEDIA

News media made by and for the two largest racial/ethnic minority groups in the United States – blacks and Hispanics – have been a consistent part of the American news landscape. However, many black-oriented newspapers – some more than a century old – have seen a slow decline in circulation in recent years, mirroring the overall decline in newspaper circulation. Both print and television Hispanic media, on the other hand, have enjoyed relative strength over the last decade, but that growth has now slowed. Explore the patterns and longitudinal data about Hispanic- and black-oriented news outlets below.

Audience

As the two largest Spanish-language television networks in the U.S., Univision and Telemundo are key providers of news for Spanish speakers. While viewership for some shows on these networks was roughly flat or even increased in 2016, viewership for each network’s largest news program decreased at least slightly. For Univision, the largest viewership among its five national news programs went to their flagship nightly news broadcast, Noticiero Univision, whose combined average viewership was 1.8 million in 2016, though the program’s viewership has been declining since a peak of 2.1 million in 2013. For Telemundo, the largest viewership among its three national news programs was for the 4 p.m. daily newsmagazine Al Rojo Vivo, which attracted an average viewership of 1 million in 2016. This was down 10% from 2015.

Univision and Telemundo network news viewership by program

Program 2012 2013 2014 2015 2016
Univision: Al Punto 778,000 826,000 802,000 684,000 789,000
Univision: Aquí y Ahora 1,798,000 1,931,000 1,655,000 1,611,000 1,610,000
Univision: Noticiero Univision 1,852,000 2,053,000 1,899,000 1,857,000 1,792,000
Univision: Noticiero Univision: Edición Nocturna 1,583,000 1,541,000 1,396,000 1,273,000 1,182,000
Univision: Primer Impacto 1,518,000 1,617,000 1,436,000 1,487,000 1,482,000
Telemundo: Al Rojo Vivo 1,009,000 1,121,000 1,120,000 1,005,000
Telemundo: Enfoque 155,000 181,000 168,000 202,000
Telemundo: Noticiero Telemundo 771,000 854,000 949,000 962,000

Pew Research Center

Both Univision and Telemundo have local affiliate stations that also carry their own original news programming. Average viewership for Univision affiliates’ news programming declined across all timeslots in 2016, with late night news viewership down 9%, early evening news down 4% and morning news down 3%. By comparison, combined average viewership for Telemundo affiliates’ early evening and late night news remained about stable, while Telemundo’s morning news viewership – with the smallest reach of all its news timeslots – grew 15%. Overall, though, Univision’s local news broadcasts still attract more viewers than Telemundo’s local news.

Univision and Telemundo local affiliates viewership, by time slot

2013 2014 2015 2016
Univision: morning news 212,000 215,000 187,000 181,000
Univision: early evening news 1,654,000 1,616,000 1,540,000 1,478,000
Univision: late night news 1,871,000 1,777,000 1,584,000 1,434,000
Telemundo: morning news 25,000 60,000 82,000 94,000
Telemundo: early evening news 585,000 731,000 729,000 721,000
Telemundo: late night news 597,000 679,000 920,000 910,000

Pew Research Center

In 2016, circulation declined by at least 11% for each of the three daily Hispanic newspapers for which there is 2016 data. For the top 20 Hispanic weekly and semiweekly newspapers, average per-paper circulation declined 5%, to about 92,000.

  • Hispanic newspapers with daily circulation
  • Hispanic newspapers with weekly/semiweekly circulation
El Nuevo Heraldo (Brownsville, Texas) El Nuevo Herald (Miami) La Opinión (Los Angeles) El Diario la Prensa (New York)
2014 3,368 50,859 64,260 32,150
2015 4,351 44,944 49,953 29,339
2016 3,839 40,134 37,998

Pew Research Center

Year Average circulation
2013 100,525
2014 107,685
2015 96,957
2016 92,189

Pew Research Center

Black-oriented newspapers are a long-standing minority news sector in the U.S. The black press trade association (National Newspaper Publishers Association) currently lists around 150 members on its website, but few of these papers have regularly audited circulation figures, making it difficult to acquire audience figures for the sector as a whole. There are, however, some black-oriented newspapers – most of which are weekly or semiweekly – with recent circulation data available through the main audit bureaus that can serve as indicators. Among these, the data show that African American newspapers with a substantial amount of paid circulation either lost circulation or held steady from 2015 to 2016. For a number of mostly free-distribution newspapers, circulation results were more mixed. (For newspapers with paid circulation in this analysis, at least 25% of each paper’s circulation is paid; for the free newspapers, less than 1% of each paper’s circulation is paid.)

(Pew Research Center is not aware of any directory of black-oriented news radio or television stations, though the National Association of Black Owned Broadcasters represents African-American owned radio and TV stations in the US.)

  • African American newspapers with paid circulation
  • African American newspapers with free circulation
Michigan Chronicle Chicago Defender Philadelphia Tribune New York Amsterdam News New Pittsburgh Courier Baltimore Afro-American Washington Afro-American Combined Baltimore and Washington Afro-American
2006 26,674 13,175 3,997 11,224 11,557
2007 25,214 9,996 13,380 4,001 8,775 9,749
2008 25,292 16,207 11,958 4,123 9,971 10,853
2009 24,944 11,158 12,543 17,477 4,721 7,244 6,592
2010 21,761 8,603 14,177 9,750 4,226 6,923 7,211
2011 21,034 8,396 14,955 12,607 3,997 7,394 11,858
2012 20,978 7,737 13,320 14,042 3,480 6,840 6,007
2013 21,702 6,741 13,745 13,588 3,063 5,595 7,172
2014 20,201 5,477 19,265 10,470 2,591 5,146 5,948
2015 20,082 10,888 15,138 8,298 2,280 10,315
2016 22,231 11,882 9,114 7,843 2,231

Pew Research Center

Year St. Louis American Richmond Free Press Houston Defender The Atlanta Voice The Dallas Weekly
2010 33,455 4,825
2011 33,378 4,794
2012 64,137 33,006 5,570
2013 67,851 32,939 21,399 25,898 5,345
2014 67,956 33,021 23,979 27,225 5,003
2015 66,848 31,673 26,972 26,665 4,968
2016 66,500 31,328 31,022 24,363

Pew Research Center

Economics

Univision’s total revenue grew by 6% to $3 billion in 2016. (Telemundo’s revenue is not available for analysis, as its parent company, Comcast, does not provide network-specific revenue.)

Univision revenue

Year Total revenue
2014 $2,911,400,000
2015 $2,858,400,000
2016 $3,042,000,000

Pew Research Center

While audience data is not available for Spanish-language news radio, revenue for Spanish news radio stations has remained steady. Average station revenue for Spanish-language news stations that are listed in the BIA/Kelsey database declined 1% to $1.3 million.

Average revenue for Spanish news radio stations

 Year Station revenue
2009 $1,355,556
2010 $1,491,667
2011 $1,445,833
2012 $1,420,833
2013 $1,398,611
2014 $1,306,944
2015 $1,266,667
2016 $1,251,389

Pew Research Center

There is no revenue data available for black-oriented newspapers, which are mostly privately held, and no database that the Center is aware of that separates out black-oriented TV or radio news stations from all English-speaking news outlets.

Newsroom investment

The portion of local TV newsroom staff who are black has remained at about 10% since 1995, according to a survey of non-Hispanic TV stations from RTDNA. The percentage of African American television news directors is smaller, at 5.5%; in 1995, just 2% of local TV news directors were African American. Hispanics, who made up 4% of the TV news workforce in 1995, now make up 9% of both the TV news workforce and TV news directors.

  • TV news workforce
  • TV news directors
Year African American Hispanic
1995 10.1% 4.2%
2000 11.0% 7.0%
2005 10.3% 8.7%
2010 11.5% 5.8%
2015 10.8% 8.2%
2016 11.1% 8.9%

Pew Research Center

Year African American Hispanic
1995 1.6 3.8
2000 3.0 9.0
2005 3.9 5.8
2010 3.3 6.6
2015 4.3 6.0
2016 5.5 8.8

Pew Research Center

Find out more

This fact sheet was compiled by Elisa Shearer, who is a research analyst focusing on journalism research at Pew Research Center.

Read the methodology.

Find more in-depth explorations of Hispanic and African American news media by following the link below.

Blacks more likely to follow up on digital news than whites March 2, 2017
Social media preferences vary by race and ethnicity Feb. 3, 2015
As news business takes a hit, the number of black journalists declines Aug. 1, 2014
As the New York Times’ first black executive editor, Dean Baquet is in a distinct minority May 28, 2014
A Growing Share of Latinos Get Their News in English July 23, 2013

U.S. Think Tanks

via Pew Research Center http://pewrsr.ch/2lal8Hv

August 7, 2017 at 06:54AM